We booked this hotel in order to visit Weihnachtsmarkt (Christmas' Market) in a few different town in Germany.
The hotel is a bit far from the city center and you need a bus or your car to reach it, but it's really plenty of parkings in the nearbies of the town.
The hotel is really nice and cosy. People are friendly and there is a very good restaurant at the first floor.
On the other side, rooms are a bit noisy due to the pub/restaurant (maybe because it was saturday night, there were a lot of guys singing and shouting 'til 2 a.m.).
If you choose this hotel, take care of how much you value silence and distance from the city center.
Overall, we would gladly come back (try the restaurant!!).
And Schwabisch Hall is a small but very very nice town and deserves a visit.