Villas de Rosa has a different vibe than other properties in the area, and was perfect for our needs. We stayed in a condo, and enjoyed being able to cook meals for ourselves after shopping at nearby markets. The on-site food is great, though, and we enjoyed the company of the bartender/cook. The small outdoor bar and restaurant was even frequented by guests from nearby all-inclusives who were looking for a more authentic and relaxed experience.
The staff is friendly and knowledgeable, and bilingual in most cases. They took the time to tell us about nearby beaches and cenotes we shouldn't miss, which made for a memorable trip. The owner answered questions we didn't know we had, like how staying on the third floor would be the best fit for us.
The site is very clean and well-maintained. The housekeeping service was beyond our expectations, and was quick to replace a burned-out lightbulb without us having to ask. They also provide courtesies like dish soap, body soap, and shampoo.
Don't miss snorkeling around the reefs that are an easy swim directly out from the Villas' beach--surprising variety of colorful fish, sea life, and coral structures. Also be sure to visit the ruins at Xel-ha and Coba, at least one cenote, the Yal-Ku lagoon for an easy but beautiful experience, and the secluded beach at Xcacel (it's hard to find, so ask the staff). While having a car isn't necessary, we were glad we rented one. We were able to make quick trips to the market, and to visit multiple towns and archaeological sites in one day--and still have time left over to relax on the beach.
While we're not new to international travel, we haven't done a lot of it. The accommodations/location and the staff quickly dispelled any anxieties we had about being in an unfamiliar place. Akumal is more out-of-the-way than Playa del Carmen, but not so remote that new travelers should shy away.
We left feeling more like friends than guests.