Hotel service is very excellent. You can send an email to ask for the tour, bus ticket reservation and airport transfer. They will reply very quickly. It helped me a lot especially bus ticket reservation from Ürgüp to Pamukkale.
The room size is acceptable and it is very clean. We could check in straightaway when we arrived hotel. It was very amazing since we took overnight plane to there.
Location is good since you can walk to the center in 10 to 15 minutes. When you walk to the center , you still can see different scenery near hotel.