I can't say enough good things about the Firmdale, Haymarket Hotel. First off, the location is fantastic, 5-7 minute walks from Charing Cross, Leicester Square, Chinatown, Trafalgar Square and Covent Garden. With all the major Theaters at the doorstep. More importantly than the location is the service you will receive from everyone there. From the doormen, front desk and concierge you will be assisted by a friendly, warm, welcoming team. The rooms are spacious, clean, modern and have all the amenities you could need for your stay. Breakfast was a pleasure as were greeted every day by a wonderful hostess (Shaniha, apologies for spelling) and the wait staff, Santa, Hadrian, Asumi, Shaquan, Shiva and Mariana. Evening drinks became a fun part of our routine daily where we were indulged nightly the fun and fabulous bar staff of Naz, Marek, Victoria, Loki, Josh and Jeneba! The decor is vibrant and unique adding that boutique feel, with aa large indoor pool/party area with bar in the basement complete with spa rooms and a gym. This hotel really does have everything to make your stay in London both refreshing and fun and I honestly can say it's been such a wonderful experience I would never think about another hotel in London. I hope all the staff members we encountered are able to understand that they really made the stay for us as amazing as it was and they are all truly appreciated for it. Thank you all